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Identities
1 of 3 
Purchase College, S.U.N.Y.
Close to thirty designers submitted proposals in a competition for the new identity. This identity was chosen for reasons,
such as the fact that it represents both major parts of the school-
The Liberal Arts & Sciences, being the more rectangular
shape with a definite edge, and the Visual & Performing Arts, adhering
to a more organic, rounded appearance.
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